Project Overview
Brief
The masters of experiential, Bearded Kitten, tasked us with producing and technically orchestrating a pop-up activation to launch Chase as a UK consumer bank. The theme was 'make more of every day', so we worked with the team to create a trio of experiences to relax, energise or entertain our guests.
Client
Chase, via Bearded Kitten
Location
London, Birmingham, Bristol, Manchester
Project Information
The Chase Octagon was a touring structure offering visitors the chance to step out of the Christmas hustle and bustle for a joyful experience that would help them to ‘make more of every day’.
On arrival, guests were able to choose Relax, Energise, Entertain or a Surprise: distinct experiences presented using 25sqm of high-resolution LED panels.
Energise & Entertain used skeletal tracking data from an Azure Kinect along with Notch to generate real-time visuals for a high energy ‘orb bursting’ game and a chance to get creative with watercolours.
Relax was a seated affair with beautiful Unreal Engine generated landscapes complementing a guided mindfulness session.
The interactive and immersive content ended with the sofa revolving and an iris opening to reveal a physical Chase token. Guests took this outside to redeem for a monetary reward, selected at random by a bespoke Javascript engine and
accompanying ‘Plinko’ style visual content.
Our Delivery
Working with Bearded Kitten, we provided:
- 5 months of technical consulting and support
- Design & specification of all technical & interactive elements
- Creative lead for content and consumer experience
- Full technical project management in five locations
- Sales of AV components
- Hire of media server & amp racks
