Video ThumbnailProjection mapped SwiftCarbon stand at NEC Cycle Show 2015 - youtube Video

Project Type: Event, Retail

SwiftCarbon at NEC Cycle Show

South African brand SwiftCarbon were exhibiting their range of carbon fibre bikes at the NEC Cycle Show and their UK distributor approached us to produce an 'on-brand' stand design with an eye-catching centrepiece to attract new customers.

We pitched the idea of a projection-mapped bike frame, appearing to fill up with paint in one colour which then turbulently drains away, before repeating in another shade. SwiftCarbon chose to bring forward the launch of their previously 'under wraps' custom paint program using our concept so we branded the display accordingly. The frame was 3D modelled and a particle-based system was used to create the 'paint' with great effect.

Airdrawn provided full production management including design, content creation, construction and logistical services and ensured SwiftCarbon were the talk of the show!

Service(s) Provided:

  • Construction
  • Content Creation
  • Logistics
  • Production Management
  • Projection Mapping

Client:

Cycleworks UK Ltd