Project Overview
Brief
Working with local partners Attero, we were privileged to assist with the delivery of 'shop-in-shop' installations for Dyson across the UK and Europe.
Client
Attero
Location
UK & Europe
4
Countries
8
Stores
3
New Concepts
1
Product Launch
Project Information
Dyson have a strong visual identity across their entire retail estate, so AV integration had to be in harmony with this and add value to their locations.
Having such strong trust from Attero meant we could think beyond 'traditional' and deliver projection-mapped hairdryers within key John Lewis stores, high-quality LED screens in de Bijenkorf in the Netherlands and a slick pop-up in Selfridges, London...
Our Delivery
Taking care of system design, procurement and installation in the UK & Europe, we delivered:
- Projection-mapped informational displays
- LED video walls
- Selfie booths with cloud-based CMS
- Content creation re-purposing existing Dyson's assets
- Ongoing support and content updates
- R&D for further concepts
