How technology is enhancing visitor attractions: museums, theme parks and more | Airdrawn

How technology is enhancing visitor attractions: museums, theme parks and more

By Thomas Benoy, 2024

In the ever-evolving world of visitor attractions, technology is playing an increasingly important role in reshaping the way people engage and interact with museums, theme parks, and exhibitions. 

From augmented reality experiences to interactive exhibits, technology is changing the visitor experience. At Airdrawn, we’re excited to be pushing the boundaries of what can be achieved in these spaces. 

Experiential attractions are becoming the new norm, engaging audiences with immersive experiences that go beyond traditional exhibition displays. Museums are no longer static experiences, they are dynamic spaces where every piece of art reacts to visitor interactions. 

Picture walking through a gallery where paintings come to life or historical figures telling their stories through projection. 

All of this can be achieved through today’s technology (with a bit of Airdrawn finesse of course!). 

Picture walking through a gallery where paintings come to life or historical figures telling their stories through projection. 

Theme parks have been building immersive experiences for some time now, but with new technologies, operators can really elevate the guest experience. 

With the advancements in AR and interactive technologies, even waiting in line becomes part of the adventure rather than a tedious necessity. 

Imagine being able to use your phone to unlock new storylines with your friends whilst you wait, stepping into a virtual world where rides adapt to your preferences or where your favourite characters interact with you in real-time. 

Dining experiences are also getting a tech-infused makeover, blurring the lines between food and entertainment. 

Tables transforming into canvases displaying vibrant animations where each course is paired with a carefully curated soundtrack and aroma, or thematic decor and video-based artworks transporting guests to another place.

Restaurants like the two Michelin star Brooklands in London are already pioneering such immersive dining experiences, where a guest’s meal forms only part of a multi-sensory journey.

The future of visitor attractions is brimming with possibilities. We can expect to see even more integration of augmented reality, virtual reality, and mixed reality technologies, creating seamless and personalised experiences for visitors. 

Airdrawn are at the forefront of this technological push, whether it’s designing interactive installations for museums or integrating AV for a dining experience, we’re helping brands and attractions create unforgettable experiences for their visitors. 

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